Service Contract Management Innovator Recognizes Long-Time Executive, Kelly Crothers for Her Strategic Marketing Vision and Impact on Business Success
Carlsbad, Calif. – October 4, 2012 – MaintenanceNet, Inc. today announced the promotion of Kelly Crothers to vice president of marketing in recognition of the growth and success of the company and global expansion of its customer base and market reach under her leadership since 2004.
Crothers defined and implemented the formal go-to-market plan for MaintenanceNet and today oversees all aspects of marketing. She has also served as a valued resource for customers’ channel-facing marketing campaigns.
“MaintenanceNet simply would not be where it is today – a front runner and pioneer in the service revenue automation market – without Kelly’s ongoing dedication and commitment to our business,” said Scott Herron, CEO of MaintenanceNet. “Through her competitive drive, strategic marketing vision and ability to build and lead a strong team, she continues to position us at the forefront of the market. On behalf of all of us at MaintenanceNet, I want to extend our congratulations to her for her ongoing success.”
From creative and effective branding and social media initiatives, to lead generation and public relations as well as website, video and collateral design and implementation, Crothers has played a pivotal role in MaintenanceNet’s high-profile global market presence and multi-channel business strategy through the years.
In 2007, her marketing efforts for MaintenanceNet were recognized with a 1to1 Marketing Excellence Award, and she has also been the driving force behind MaintenanceNet earning a number of accolades including a 2012 Workplace Excellence Award from the Society for Human Resources Management; a 2012 Stevie Award for Sales Automation Excellence; and 2012 Golden Bridge Awards winner for Best Customer Deployment.
MaintenanceNet empowers the world’s leading manufacturers and their channel partners to expand the scope and success of their service sales initiatives. The company has delivered billions of dollars in service revenues, while also improving overall customer satisfaction and retention for the businesses it serves. The key to MaintenanceNet’s success is its proficiency in turning incomplete or inaccurate customer data into actionable business intelligence that drives revenue and profits for manufacturers. MaintenanceNet’s Service360 cloud-based platform and AutoQuote solution expedites and automates sales processes, and provides a channel-friendly approach to service quoting, ordering and renewing. For more information, visit www.maintenancenet.com or call 866-699-7212.
MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.