Marketing Contact:
Kelly Crothers
Marketing Director
kcrothers@maintenancenet.com
Telephone: 760.496.7575

MaintenanceNet, Inc. Advocates Marketing and Selling Service Contracts to Boost Revenues in a Down Economy

Releases Free White Paper on Best Practices for Improving Service Sales During Tough Economic Times

Carlsbad, CA – April 20, 2009 – MaintenanceNet™, Inc., the leading provider of extended warranty and maintenance contract management services, is advocating that manufacturers and their channel partners adopt best-practice service contract management strategies to improve revenues in the current economy. Through a new white paper released today entitled, “Marketing Service Contracts in a Down Economy,” MaintenanceNet offers expert advice with a goal of helping organizations succeed in service sales during difficult times.

The premise behind the white paper, which is available at no charge via the company web site, www.maintenancenet.com, is that current market conditions are driving companies to look beyond traditional sales methods to identify profitable new revenue streams. Service sales represent an area that can be highly lucrative, but is often overlooked. The paper offers insight into:

• Selling the value of service sales to channel partners
• Effective marketing that delivers service sales leads to channel partners
• Using the latest tools and techniques to uncover and deliver new and renewal sales opportunities to channel partners
• Reaching out to existing customers for up sell opportunities
• Using technology to automate services sales transactions and improve time-to-close ratios

According to Scott Herron, CEO of MaintenanceNet, in a recession, the importance of an effective service business strategy increases exponentially. “Companies today are using hardware products longer, which opens the door for more service contract renewals to be sold,” he said. “Clearly, there’s no time like the present for manufacturers and their channel partners to understand the value of managing those renewals.

Sales, operations and marketing professionals should also consider that the market will no doubt turn around, Herron said. “When it does, product sales will take off once again, which means another round of service contracts will be sold. Executives should ensure that their companies are positioned with a technology platform that will allow them to capitalize. Now is the time to set the stage to move a quantum leap ahead of your competition when economic strength does return,” he said.

MaintenanceNet manages more than $10 billion in maintenance contracts through Service360™, its comprehensive, software-as-a-service (SaaS) platform. Through its “register, renew, refresh” approach to service contract lifecycle management, MaintenanceNet makes it easier for manufacturers and their channel partners to strengthen product and service registration practices, sell and renew more service contracts, enhance technology refresh sales, and identify unattached assets (products sold without service agreements).

About MaintenanceNet
MaintenanceNet is the leading provider of extended warranty and maintenance contract management services. The company’s Service360 technology platform provides proven increases in overall profitability and revenue for manufacturers and channel partners. MaintenanceNet’s channel-friendly solutions automate and improve underlying data integrity, resulting in reliable customer information for registering and renewing service contracts. Using its online, interactive software-as-a-service (SaaS) platform, MaintenanceNet provides the entire supply chain with a 360-degree view of their warranty and service contracts. The world’s largest technology leaders turn to MaintenanceNet to achieve greater success in their service businesses. For more information, please visit www.maintenancenet.com or call 866-699-7212.

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MaintenanceNet, Service360, Registration360, Quote to Order and Campaign360 are trademarks or registered trademarks of MaintenanceNet Incorporated.