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Unlocking the Full Potential of Customer Data Integration Through Complete Product and Service Lifecycle Management
Author: Andrew Africa, VP of Business Solutions for MaintenanceNet

In today's business environments, access to rich customer information can provide a significant competitive advantage and be the determining factor in revenue growth and margin expansion. Having detailed knowledge of the customer is not only paramount to extracting the maximum amount of revenue, but also to delivering the highest levels of service throughout the lifecycle of each customer relationship.

The challenge is that customer data is often arranged in silos of access - relegated to individual systems based upon the purpose of the data/information and the nature of the transaction, rather than centralized around the customer.

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