Marketing Contact:
Kelly Crothers
Marketing Director
kelly@maintenancenet.com
Telephone: 760.496.7575
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 Product Registration, Attach Rates and Service Sales for Manufacturers, Distributors and Solution Providers New On-Demand Application Creates Customized Campaigns That Deliver Targeted Service Sales Opportunities While Streamlining and Automating Maintenance Business Processes Carlsbad, Calif. – Oct. 2, 2006 -- MaintenanceNet, Inc., the leading provider of maintenance contract management services, today introduced Campaign Manager™, a new on-demand application designed to improve product registration rates and convert uncovered assets (products sold without service agreements) in order to build new service revenue streams for manufacturers, distributors and IT solution providers. MaintenanceNet customers can also utilize Campaign Manager to up-sell and cross-sell hardware and software supplies and consumables, or promote incentive programs. Campaign Manager streamlines and automates product registration processes, providing manufacturers and their channel partners with easy and secure portal access to detailed customer registration data. It also reveals uncovered assets and other service revenue opportunities, incorporating valuable tools for developing and managing customer-defined sales campaigns. A push-based solution, Campaign Manager features telesales management capabilities and automatic email notifications to provide a broad-based foundation for service sales success. According to Scott Herron, president and CEO of MaintenanceNet, Campaign Manager allows companies to create highly targeted and focused sales campaigns based on a specific, customizable data set. “Campaign Manager lets our customers meet and exceed their maintenance business goals by first extracting the maximum value out of existing registration and service contract data, and then leveraging that data to create customized campaigns that benefit every level of the supply and demand chain,” he said. Manufacturers, distributors, resellers and end-customers alike can be granted access to a Campaign Manager portal, which provides views tailored to the needs of each party. Use of Campaign Manager begins with customized MaintenanceNet data management services to combine multiple data sources from manufacturers and channel partners, enabling complete visibility into end customers’ registration and maintenance contract life cycles. The resulting intelligence is then presented in a custom web portal, which incorporates complementary services for automating product registration and inducing channel partners to increase attach rates or accomplish other important tasks. Ingram Micro, Inc. (NYSE: IM), the world’s largest technology distributor, uses MaintenanceNet’s Campaign Manager service as an add-on module to its Reseller Services Portal. "Campaign Manager offers our expansive reseller network an economical and efficient way to improve business processes surrounding product registration and uncovered asset discovery, building a better maintenance contract business overall," said Justin Crotty, vice president, channel marketing, Ingram Micro North America. "Through use of Campaign Manager, we have achieved a 90-percent or better product registration rate for HP products, putting us and our resellers in a better position to capitalize on new service renewal opportunities as they emerge.” Ingram Micro released the Reseller Services Portal in April 2006 to build incremental revenue on sales of HP, IBM and Cisco products, with future release of additional vendors soon. Designed by MaintenanceNet to make selling service contracts easier and more profitable, the Reseller Services Portal automates IT product service renewal contracts and is free of charge to all Ingram Micro customers in the United States. As an Ingram Micro reseller, En Pointe Technologies Inc. makes use of the Ingram Micro portal to manage and identify new service sales opportunities. "Ingram Micro's Reseller Services Portal offers a smart and affordable way to manage and sell service renewals," said Brian Stora, manager of e-business for the leading national provider of information technology products and services. "The tracking and e-mail notification tools help remind our sales team about service renewal contracts and enable us to take a more proactive approach to servicing our customers." Now available, Campaign Manager is priced according to the scope of the campaign and data integration services required. For more information, visit http://www.maintenancenet.com/pages/solutions/manufacturer/maintenancenet_campaign-manager.htm. About MaintenanceNet MaintenanceNet is a leading provider of maintenance contract management services. The company’s innovative web-based products and comprehensive data mining, aggregation and management services allow technology vendors to maximize service revenue opportunities while improving customer satisfaction and overall operational efficiencies. By connecting technology vendors with OEMs, channel partners and end-clients, MaintenanceNet facilitates the management, marketing and sales of maintenance-based services. For more information, contact (866) 699-7212 or visit www.maintenancenet.com. MaintenanceNet is a registered trademark of MaintenanceNet Incorporated. |
