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Category Archives: Data Quality
Tips for Building and Optimizing Your Service Sales and Marketing Data
Last month we wrote about the value of building a strong data foundation for business-critical sales and marketing campaigns aimed at your most important constituency: your installed base. Understanding the power of installed base data is much easier than tapping into … Continue reading
Posted in Big Data, Channel Sales, Data Management, Data Quality, Marketing, Sales Automation, Selling, Service Contract Management, Service Revenue, Uncategorized
Tagged B2B Sales, Data Enrichment, Data Management, Data Quality, get more customers, increase service revenue, sell more services, service contract management, Service Sales
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Fishing for Stronger Service Sales: How to Optimize Your Outsourced Sales Model
You outsource your service sales. You are successful at capturing high-dollar service renewal opportunities. But do you find that you still can’t address every renewal opportunity out there? What about the massive number of service renewals that don’t make sense … Continue reading
Posted in Automation, B2B Sales Solutions, Business Process Outsourcing, Data Management, Data Quality, Outsourced Sales, Sales Automation, Service Revenue, Uncategorized
Tagged Auto Quote, Automated Quotes, B2B Sales, Data Enrichment, Data Management, Data Quality, increase service revenue, linkedin, Outsource Sales, Sales Automation, sell more services, Service Sales
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Marketers Bank on Increased Revenue with Automation of Low-Dollar Service Contracts
Data suggests that up to one third of the service revenue annuity stream available in the market goes untapped. This represents a shortfall of millions upon millions of dollars in revenue for today’s manufacturers. By employing new technology tools and … Continue reading
Posted in Automation, Data Management, Data Quality, Marketing, Sales Automation, Selling, Service Revenue
Tagged Business Intelligence, Channel Enablement, increase service revenue, IT Maintenance Renewal, linkedin, Low Dollar Renewals, Low Dollar Service Contracts, Renew Service Contracts, Sales Automation, service contract management
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Rely on Data Quality to Survive
We are currently experiencing a domino effect as manufacturers and other organizations, cut spending to offset revenue losses during these challenging economic times. Inevitably, during this belt-tightening process there have been major job losses across the IT industry, as sales … Continue reading