Category Archives: Data Quality

Tips for Building and Optimizing Your Service Sales and Marketing Data

Last month we wrote about the value of building a strong data foundation for business-critical sales and marketing campaigns aimed at your most important constituency: your installed base. Understanding the power of installed base data is much easier than tapping into … Continue reading

Posted in Big Data, Channel Sales, Data Management, Data Quality, Marketing, Sales Automation, Selling, Service Contract Management, Service Revenue, Uncategorized | Tagged , , , , , , , , | Leave a comment

Fishing for Stronger Service Sales: How to Optimize Your Outsourced Sales Model

You outsource your service sales. You are successful at capturing high-dollar service renewal opportunities. But do you find that you still can’t address every renewal opportunity out there? What about the massive number of service renewals that don’t make sense … Continue reading

Posted in Automation, B2B Sales Solutions, Business Process Outsourcing, Data Management, Data Quality, Outsourced Sales, Sales Automation, Service Revenue, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Marketers Bank on Increased Revenue with Automation of Low-Dollar Service Contracts

Data suggests that up to one third of the service revenue annuity stream available in the market goes untapped. This represents a shortfall of millions upon millions of dollars in revenue for today’s manufacturers. By employing new technology tools and … Continue reading

Posted in Automation, Data Management, Data Quality, Marketing, Sales Automation, Selling, Service Revenue | Tagged , , , , , , , , , | Leave a comment

Rely on Data Quality to Survive

We are currently experiencing a domino effect as manufacturers and other organizations, cut spending to offset revenue losses during these challenging economic times. Inevitably, during this belt-tightening process there have been major job losses across the IT industry, as sales … Continue reading

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