Category Archives: Channel Enablement

Building a Strong Data Foundation for Your Most Important Sales and Marketing Campaigns

In our last post we noted that “it’s cheaper, easier and more effective to retain current customers than to acquire new ones,” which points to the critical importance of addressing the ongoing needs of your installed base – and directing … Continue reading

Posted in Automation, Big Data, Campaign Management, Channel Enablement, Channel Sales, Data Management, Marketing, Sales Automation, Selling, Service Revenue | Tagged , , , , , , , , , | Leave a comment

4 Ways to Gain Channel Partner Mindshare for Service Sales Growth

Nobody likes change – but change is often necessary for sales growth. So how do you sell change to your supply chain partners and get them to modify their behavior? How do you gain mindshare and get your channel partners … Continue reading

Posted in Channel Enablement, Channel Program, Channel Sales, Marketing, Selling, Service Revenue, Uncategorized | Tagged , , , , , , , , | Leave a comment

Big Data: Your Crystal Ball for Increasing Service Revenue

Big data – it’s all the hype these days.  But what is big data? It’s much more than a buzzword. In fact, experts are calling it a $5 billion market that is expected to grow to more than $50 billion … Continue reading

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Five Tips for Increasing IT Channel Sales through Maintenance Contract Management

With service contracts attached to nearly all IT products sold, there are clearly an abundance of opportunities available for sales professionals to sell renewals on those contracts as they expire. If you’re considering launching a maintenance contract management program to … Continue reading

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Using Service Contract Management to Sustain Your Business in a Down Economy

Keeping tabs on customer contract expirations has created dramatic reform in the way manufacturers approach their service businesses. In a recession, the importance of an effective service business strategy increases exponentially. Budgets for new IT products that existed before the … Continue reading

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